What Is Demographic Targeting and Why You Need It

What Is Demographic Targeting and Why You Need It

By eZanga PR Team,November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, the truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.

Rise of the Mega Menu: 10 Well-Designed Examples

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin,October 12, 2017

Ah web design, you silly, fickle beast. How many times have you heard that one type of UI design or layout was preferred, only to hear weeks later it’s not all it’s cracked up to be? Collapsible menus, front-page carousels, animated loading screens, excessive JavaScript, and who could forget parallax scrolling?

The Importance of a Local SEO Strategy

The Importance of a Local SEO Strategy

By eZanga PR Team,August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

Supply Side and Demand Side: What You Need to Know

Supply Side and Demand Side: What You Need to Know

By eZanga PR Team,August 3, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.

4 KPIs for Measuring Display Campaign Success

4 KPIs for Measuring Display Campaign Success

By eZanga PR Team,May 9, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.Marketers use key performance indicators (KPIs) to gauge whether or not a particular advertising campaign performs well. Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction.