What Is Demographic Targeting and Why You Need It

What Is Demographic Targeting and Why You Need It

By Alexis Short,November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.