How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By Alana Domingo,July 18, 2018

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

5 Tips on Becoming a Social Media Influencer

5 Tips on Becoming a Social Media Influencer

By Alexis Short,July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.