Ad Fraud Has Killed Your Campaign ROI

Ad Fraud Has Killed Your Campaign ROI

By Beth Kahn,March 27, 2020

Ad fraud has inflicted ad campaigns for years. Unfortunately, the problem seems to be growing exponentially and shows no sign of slowing down. Ad fraud is difficult to combat, but it is absolutely necessary for businesses to do so because it destroys campaign ROI and wastes precious resources.

How do PPC Fraudsters Make money?

How do PPC Fraudsters Make money?

By Beth Kahn,March 23, 2020

Pay-per-click (PPC) advertising has become one of the most common types of advertising, but with that, problems have arisen. Ad fraud is one of the biggest problems associated with PPC advertising, so anybody who uses it as part of their marketing plan should understand how PPC fraud works. Fortunately for you, we've got all you need to know about what PPC fraud is, how it works, and what you can do to combat it