People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
8 Quick and Easy Social Media Ideas for Small Business Saturday
Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”
As a small business owner, your goal is to get as many customers into your brick-and-mortar store as possible. So, how do you accomplish this?
What You Need to Know About the Disadvantages of SMS Marketing
There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?
The Comprehensive Guide on How to Market Your Small Business
For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:
- Check and order inventory.
- Schedule appointments with clients.
- Respond to any customer inquiries.
- Manage your employees.
- Organize your finances.
And that doesn’t even begin to cover all of the responsibilities.
SEO vs. Social Media: How to Choose the Best Strategy
For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.
However, the constantly rising popularity of social media is forcing advertisers to sit down and think, “Am I really using the best strategy for my brands now?”
5 Ways Bots Can Cripple and Destroy Your Website
Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?
Good Bots, Bad Bots, and What You Need to Know
In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.
5 Reasons You Need to Embrace Creative Visual Content
You’ve heard the saying. “A picture is worth a thousand words.” It’s become a cliché, but it still rings true.
The importance of images is rooted in the basics of human psychology: 93% of all communication is nonverbal. What we see on a daily basis has a profound effect on what we do.
This importance of images also relates to marketing. How a business uses graphics greatly affects how that company or brand is perceived. Plus, neuromarketing science has confirmed that visual content drives engagement.
How to Map out a Successful Display Campaign
The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your money. Then you go from scary to terrifying.
The start of a display ad campaign can feel a lot like that. The returns aren’t always seen immediately, especially when compared to search ads. Display ads serve a different purpose, and even if you can’t fully see it in the numbers, they’re an extremely useful form of advertising.