With so many different search engines and social media platforms available for digital advertising, it can be overwhelming when trying to devise a solid pay per click game plan.
Affiliates: The Legal Issues You Should Look Out For
Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?
How to Attract More Traffic to Your Blog
A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.
5 Tips on Becoming a Social Media Influencer
Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.
What Is Demographic Targeting and Why You Need It
When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.
The Importance of a Local SEO Strategy
When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.