Beth co-founded the online marketing firm eZanga.com in 2003. eZanga provides solutions for advertisers and their clients. Our clients enjoy personalized account management, expansive toolsets, and access to advanced fraud prevention through our own proprietary ad fraud solution.
Beth enjoys spending time with her family, reading romance novels on her kindle, and rooting for her favorite team, the NY Giants.
A company's brand colors are a key part of its image. The colors chosen for a logo and brand can evoke feelings of confidence, trust, passion, and hunger in consumers without them even knowing it. Check out our breakdown of the color psychology behind some of the most common brand colors.
When it comes to e-commerce, a strong advertising strategy can help a business catapult to success. The average small online business spends between $9,000-$10,000 monthly on its online advertising. And those numbers are continuing to grow every year.
With affiliate marketing comes the potential for affiliate ad fraud. Keep reading for a complete guide on what affiliate marketing is, what affiliate marketing fraud is, and tips for how you can prevent it.
Ad fraud has inflicted ad campaigns for years. Unfortunately, the problem seems to be growing exponentially and shows no sign of slowing down. Ad fraud is difficult to combat, but it is absolutely necessary for businesses to do so because it destroys campaign ROI and wastes precious resources.
Pay-per-click (PPC) advertising has become one of the most common types of advertising, but with that, problems have arisen. Ad fraud is one of the biggest problems associated with PPC advertising, so anybody who uses it as part of their marketing plan should understand how PPC fraud works. Fortunately for you, we've got all you need to know about what PPC fraud is, how it works, and what you can do to combat it
Key performance indicators, often shortened to KPIs, are commonly used as easily measurable metrics that demonstrate how well something is working. Conversely, they're often the easiest way to tell if something isn't as effective as you'd like
When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud