Artificial Intelligence and Chatbots

Artificial Intelligence and Chatbots

By eZanga PR Team,April 30, 2020

With much of the business world now pretty much now gone virtual, business across America are trying to find new ways to reach out to both prospects and existing customers.  Apart from the usual Email blasts and other forms of digital marketing, the use of virtual assistants is now becoming a popular norm.  For the most part, we have all seen this, it is that tiny window that is lurking at the lower right part of the merchant’s website.

Internet Traffic 101: What Marketers Need to Know

Internet Traffic 101: What Marketers Need to Know

By eZanga PR Team,April 23, 2020

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Here’s what you need to know about the ins and outs of online traffic.

How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By eZanga PR Team,April 22, 2020

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

Affiliates: The Legal Issues You Should Look Out For

Affiliates: The Legal Issues You Should Look Out For

By eZanga PR Team,February 12, 2019

Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?

5 Tips on Becoming a Social Media Influencer

5 Tips on Becoming a Social Media Influencer

By eZanga PR Team,July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.

A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By eZanga PR Team,June 20, 2018

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”