My name is Jessica Larson. I’m a married mom in the Midwest, and a solopreneur with a goal of earning a decent income for my family without sacrificing the scheduling flexibility that lets me actually spend time with them. I’ve become a sort of a “serial entrepreneur,” starting and running several successful businesses through the years. Currently, I create online courses for students, which are either taught live by me or accessed later at their convenience. It’s especially important for me to act as a role model for my two young daughters, to show them how to dream big, realize their ambitions, and “be the boss” in whatever ways they want.
Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound businesses.