Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound businesses.

7 Shrewd Marketing Moves from ‘Star Wars: The Mandalorian’
By Jessica Larson,April 17, 2020