A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By Melissa Duko,June 20, 2018

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”

Supply Side and Demand Side: What You Need to Know

Supply Side and Demand Side: What You Need to Know

By Melissa Duko,August 3, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.

5 Editing Tools to Use in a Pinch

5 Editing Tools to Use in a Pinch

By Melissa Duko,April 25, 2017

Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.

All Signs Point to Social Media: The Future of Video Advertising

All Signs Point to Social Media: The Future of Video Advertising

By Melissa Duko,June 30, 2016

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

As advertisers are turning to social media to drive user engagement and increase brand awareness, they’re also turning their focus to video. Brands like Birchbox, Sprint, and Sephora know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social.

5 Proven Ways to Disarm the Gatekeeper

5 Proven Ways to Disarm the Gatekeeper

By Melissa Duko,June 14, 2016

In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular -- unlocking The Doors of Durin -- presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle.

In sales, gatekeepers are like riddles. Whether they’re an agent or broker, it’s their job to prevent you from getting to the decision-maker. They’ll make it hard, but once you crack their code, the doors will open.