Digital brands looking for help with paid search marketing have several PPC agency options to choose from. Some agencies will solely manage a brand’s AdWords account. Others will design landing pages. And there are even agencies that will handle social media and omni-channel marketing strategies.
A Day in the Life of a PPC Specialist
“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”
Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”
Supply Side and Demand Side: What You Need to Know
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.
5 Editing Tools to Use in a Pinch
Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.
5 Things You Need to Know Before Cutting the Cable Cord
For many consumers, reducing their cable bill a paltry $20 a month by resigning a two-year contract no longer cuts it. Fortunately, those looking to untether themselves from cable cord have more options than ever to choose from. But before you cut the cord, there are a few things you need to know.
How to Increase Conversions With Mobile PPC
Mobile pay per click is an integral tool for advertisers. It captures an audience that’s glued to their mobile devices 24/7. If you haven’t been using mobile PPC to boost your conversions, you’re missing out.
4 Tips for Stretching Your Display Budget to the Max
Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.
All Signs Point to Social Media: The Future of Video Advertising
Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.
As advertisers are turning to social media to drive user engagement and increase brand awareness, they’re also turning their focus to video. Brands like Birchbox, Sprint, and Sephora know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social.
Why All the Best Decision-Makers Use APIs
Businesses are always searching for ways to cut costs and overhead. If there is a way your business could potentially save more than $590 billion, your company would be foolish not to implement that method. So, why aren’t more companies integrating systems with APIs?
5 Proven Ways to Disarm the Gatekeeper
In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular -- unlocking The Doors of Durin -- presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle.
In sales, gatekeepers are like riddles. Whether they’re an agent or broker, it’s their job to prevent you from getting to the decision-maker. They’ll make it hard, but once you crack their code, the doors will open.