True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.
But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.