Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?
You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.
Do I have your attention now? Good.
5 Ways Bots Can Cripple and Destroy Your Website
Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?
Good Bots, Bad Bots, and What You Need to Know
In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.
Fighting Ad Injection: What You Need to Know
Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers pause.
Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are so stealthy, many times advertisers don’t even know until it’s too late, especially if they’re using programmatic advertising.
Programmatic Advertising: Why We've Lost That Loving Feeling
Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.
See, as a marketer, we used to love it. It helped us do our jobs faster and allowed us to guarantee ad placement on publisher websites. We were granted unprecedented access to moment-to-moment interactions to stay on top of the industry. Programmatic advertising gave us superhuman strength and made our jobs much easier. We were in love.
How to Knock Ad Fraud out of the Programmatic Funnel
Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.
Online Fraud and the Sneaky Places It Hides
In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations for their actions.