3 Secrets to More Persuasive Advertising

3 Secrets to More Persuasive Advertising

By Shannon Sysko,March 16, 2015

Ever wonder how your ads really come across to users? Maybe you’re worried your messages are unclear. Or that you’re losing potential customers because of your word choice.

Well, get ready for a shock. You already have the ability to improve how you speak with customers. Before you scoff and wander off, listen to this.

All that’s left is to unlock this hidden potential through persuasive language. So get ready to find the key.

3 Things You Need to Know About Traffic Scoring

3 Things You Need to Know About Traffic Scoring

By Shannon Sysko,February 6, 2015

Traffic scoring isn’t a universal system and understanding it can be confusing. Especially when you’re working with more than one company, because each score is different.

When you search for “traffic scoring,” not much comes up. Companies keep their scoring methods to themselves to protect their work from competitors. Sharing this information would also tell fraudsters exactly how to get around the rules.

Most companies that score traffic are ad tech companies aiming to prevent ad fraud. But what this prevention actually entails differs from one company to another. Each company has its own rules, but there are three things they all consider.

Here’s an inside look into what your scoring or analytics company looks for.

Getting to Know our Director of Sales, Eli Martin

Getting to Know our Director of Sales, Eli Martin

By Shannon Sysko,January 22, 2015

This month’s Employee Spotlight focuses on Eli Martin, our Director of Sales. Eli is near and dear to us here at eZanga, so when his time for the hot seat came, we were eager to get started. Whenever Eli isn’t working with his account managers, he can be found talking to our CEO, which is exactly where we found him the other day.