Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?
How to Attract More Traffic to Your Blog
A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.
Circle of Life: The Online Advertising Ecosystem [Infographic]
Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.
Much like its natural counterpart, the online advertising ecosystem is a network of different parts, each with a necessary function.
What Is Demographic Targeting and Why You Need It
When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.
The Communication Process: Getting Your Messages Heard
You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.
Rise of the Mega Menu: 10 Well-Designed Examples
What Makes Entertainment Marketing So Special?
Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.
The Importance of a Local SEO Strategy
When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.
Supply Side and Demand Side: What You Need to Know
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.
4 Ways to Make Great Marketing Collateral
You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”
Suddenly the proverbial light bulb over your head turns on. Drum roll, please.