Everything You Need to Know to Stop Advertising Fraud

Everything You Need to Know to Stop Advertising Fraud

By eZanga PR Team,June 17, 2020

You might work hard to optimize your ad campaigns, but if you’re not careful about preventing advertising fraud then you’ll find that you could be losing more money than you’re making. In fact, reports show that losses from digital ad fraud are exceeding 42 billion a year.

In order to protect your precious investment into digital marketing strategies, you’ll need to ensure you’re taking the necessary precautions against online advertising fraud. Here’s what to know about it and how to stop it from happening to you.

Microsoft Advertising and PPC Ads

Microsoft Advertising and PPC Ads

By Ravi Das,May 15, 2020

True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.

But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.

Artificial Intelligence and Chatbots

Artificial Intelligence and Chatbots

By eZanga PR Team,April 30, 2020

With much of the business world now pretty much now gone virtual, business across America are trying to find new ways to reach out to both prospects and existing customers.  Apart from the usual Email blasts and other forms of digital marketing, the use of virtual assistants is now becoming a popular norm.  For the most part, we have all seen this, it is that tiny window that is lurking at the lower right part of the merchant’s website.

How to Market Your Business in The COVID 19

How to Market Your Business in The COVID 19

By Ravi Das,April 24, 2020

As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.

But luckily, he did. The next week, the COVID 19 was just starting to get worse. Events were still going on, and there was no shelter in place orders that were executed.

Affiliates: The Legal Issues You Should Look Out For

Affiliates: The Legal Issues You Should Look Out For

By eZanga PR Team,February 12, 2019

Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?