Affiliates: The Legal Issues You Should Look Out For

Affiliates: The Legal Issues You Should Look Out For

By Alexis Short,February 12, 2019

Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?

What Is Demographic Targeting and Why You Need It

What Is Demographic Targeting and Why You Need It

By Alexis Short,November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.

Rise of the Mega Menu: 10 Well-Designed Examples

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin,October 12, 2017

Ah web design, you silly, fickle beast. How many times have you heard that one type of UI design or layout was preferred, only to hear weeks later it’s not all it’s cracked up to be? Collapsible menus, front-page carousels, animated loading screens, excessive JavaScript, and who could forget parallax scrolling?

The Importance of a Local SEO Strategy

The Importance of a Local SEO Strategy

By Alexis Short,August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

Supply Side and Demand Side: What You Need to Know

Supply Side and Demand Side: What You Need to Know

By Melissa Duko,August 3, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

If you answered phone a friend, you’re not alone. While SSPs and DSPs sound self-explanatory, there’s more to them than just supply and demand. Understanding what makes them different and how they work can be confusing for even the most seasoned digital advertiser.

4 Ways to Make Great Marketing Collateral

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon,July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Suddenly the proverbial light bulb over your head turns on. Drum roll, please.