Internet Traffic 101: What Marketers Need to Know

Internet Traffic 101: What Marketers Need to Know

By eZanga PR Team,April 23, 2020

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Here’s what you need to know about the ins and outs of online traffic.

How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By eZanga PR Team,April 22, 2020

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

The Comprehensive Guide on How to Market Your Small Business

The Comprehensive Guide on How to Market Your Small Business

By eZanga PR Team,July 28, 2016

For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:

  • Check and order inventory.
  • Schedule appointments with clients.
  • Respond to any customer inquiries.
  • Manage your employees.
  • Organize your finances.

And that doesn’t even begin to cover all of the responsibilities.

Benefits vs. Features: Sell the Hole, Not the Drill

Benefits vs. Features: Sell the Hole, Not the Drill

By eZanga PR Team,November 11, 2015

Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.

When I showed my best friend and partner in crime, the first thing he asked was, “Why would you buy that one?”

Well…because the camera fit all of my needs.

My online search led me to a promotional video for Samsung, highlighting their new camera’s ability to take perfect, crisp selfies, with a screen that turns around so you can see what you capture. It showcased stylish amateur photographers easily carrying their compact, hipster camera. I could also share it with my phone and easily upload to Instagram or Facebook immediately after taking the picture. Perfect!

While the video listed a few features of the camera, the focus was on the user experience, and how those features could be used to benefit the people using the camera. This artsy camera will make my next trip or friendly outing complete.

Their tactic worked; I went with this camera. Other models focused on what the camera could do, rather than what it could do for me. Sure the other cameras “reduce image noise,” but I just wanted to share my delicious food with all my friends, and look cool doing it.

I wanted what the camera could give me, rather than the camera itself.

This situation shows why emphasizing the benefits of a product is infinitely more important that blatantly listing its features.