75% of consumers say a phone call is the quickest way to get a response from a company. Therefore not surprisingly, most consumers prefer calls over emailed responses. While that’s great for pay per call advertising, there can be a downside. Fielding unfiltered phone calls can be a lot of work, not to mention expensive, too.
The 4 Types of Call Advertising You Need to Know About
There are countless reasons why you should invest in a pay per call ad campaign. We continue to drive home the idea that pay per call has untapped, overlooked value for all businesses. But even if you decide to get started -- then what?
The Lazy Person’s Guide to Pay Per Call
Look, we’re not saying you’re lazy; we just know how valuable your time is. With that said, expanding your digital marketing efforts to include phone calls doesn’t have to be a complicated process that consumes all of your time and energy. Pay per call platforms make it easy to bring phone calls to any affiliate or CPA marketing program.
5 Pay Per Call Myths You Should Ignore
The majority of digital marketers pay for online advertising by the click, but paying per call may be more beneficial for your business. Each has its place in the marketing mix, and each can help you reach a certain type of customer.
But many people still have their reservations about pay per call. Why pay per call when you can pay less for a click and achieve the same thing? And can’t you just put your phone number online and in the phone book yourself, and call it a day?
Hold up. Before you count pay per call out entirely, let me expel these rumors with some Mythbusters: Pay Per Call Edition. Hopefully then you’ll reconsider.
Why You Need Pay Per Call in Your Advertising Arsenal
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the phone. But how can you get to those buyers? Pay per call advertising.
Pay per call is the bridge between online and offline advertising. Some examples include:
- TV commercials
- Click to call
- Abandoned phone calls
- Warm transfers
Customers may discover an advertiser through a TV commercial or mobile PPC ad. And with the rise of mobile, pay per call advertising is more important than ever.
Mobile users aren't interested in filling out forms. They’d rather go straight to the source using a ‘click to call’ ad extensions. This is when you’re searching for something and see a ‘call now’ button for the first result. They let users call a business with one click, straight from the search results.
Another popular method uses abandoned phone numbers. Have you ever called a business to find the number was no longer in service? Abandoned phone numbers are everywhere, and a potential opportunity for advertisers.
An advertiser can attach their phone number to that call. The caller would be transferred from any kind of abandoned call to another business. The advertiser gets a warm lead, and the caller gets to talk to an actual business.
Pay per call methods can be valuable to your company’s success. Here’s why pay per call is worth the money: