There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.

Digital brands looking for help with paid search marketing have several PPC agency options to choose from. Some agencies will solely manage a brand’s AdWords account. Others will design landing pages. And there are even agencies that will handle social media and omni-channel marketing strategies.

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”

Mobile pay per click is an integral tool for advertisers. It captures an audience that’s glued to their mobile devices 24/7. If you haven’t been using mobile PPC to boost your conversions, you’re missing out.

Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.

What? What is… what is this thing? PPC?

We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of a refresher or overview.

Well GOOD NEWS EVERYONE. We’re going to give you a little crash course in PPC. Welcome to PPC 101.

Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it welcomes all variations of your keywords. Depending on your PPC campaign needs, one may work better than the other.

Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest.

For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with keywords and making sure they align. Both with your actual website, and with what people are searching for.

By choosing the right mix of keywords and phrases, the payoff is huge! Here are 8 tips to make your keywords just a little more perfect for your campaign!

Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.

It’s way more complex, but probably smells better (we are talking animals here).

Chances are you’re using Google AdWords. Man, it has a lot of settings that make keyword bidding seem overwhelming!

Well, I’m here to give you the rundown, the 411, the inside scoop, on some bidding strategies and when to use them.

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.

Doing keyword research also lets you predict what users are searching for. By drilling down deep, you'll find the target keywords for your campaign, as well as learn about your business's goals. As we know, the industry changes all the time, but keyword analysis has stayed constant. While the need to perform keyword research has remained the same, how you actually do it has changed a bit and will continue to do so.

Since these changes have made keyword research a bit complex, even for the most experienced digital marketers, I'm committed to lending a hand to help you overcome these difficulties. Below is a list of some of the best keyword analysis pro tips, so that you can implement a better keyword strategy for your company's advertising campaigns.