The 5 Important KPIs for Your PPC Campaign

The 5 Important KPIs for Your PPC Campaign

By Alana Domingo,August 22, 2018

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.

A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By Melissa Duko,June 20, 2018

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”

PPC 101: A Crash Course in Pay Per Click Advertising

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck,June 28, 2016

What? What is… what is this thing? PPC?

We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of a refresher or overview.

Well GOOD NEWS EVERYONE. We’re going to give you a little crash course in PPC. Welcome to PPC 101.

8 Keyword Optimization Tips for More Perfect PPC Campaigns

8 Keyword Optimization Tips for More Perfect PPC Campaigns

By Michelle Brammer,May 7, 2015

Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest.

For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with keywords and making sure they align. Both with your actual website, and with what people are searching for.

By choosing the right mix of keywords and phrases, the payoff is huge! Here are 8 tips to make your keywords just a little more perfect for your campaign!

Be the Best at AdWords Keyword Bidding

Be the Best at AdWords Keyword Bidding

By Caroline Moore,April 23, 2015

Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.

It’s way more complex, but probably smells better (we are talking animals here).

Chances are you’re using Google AdWords. Man, it has a lot of settings that make keyword bidding seem overwhelming!

Well, I’m here to give you the rundown, the 411, the inside scoop, on some bidding strategies and when to use them.

5 Advanced Keyword Analysis Tips for Your PPC Strategy

5 Advanced Keyword Analysis Tips for Your PPC Strategy

By Shane Barker,April 21, 2015

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.

Doing keyword research also lets you predict what users are searching for. By drilling down deep, you'll find the target keywords for your campaign, as well as learn about your business's goals. As we know, the industry changes all the time, but keyword analysis has stayed constant. While the need to perform keyword research has remained the same, how you actually do it has changed a bit and will continue to do so.

Since these changes have made keyword research a bit complex, even for the most experienced digital marketers, I'm committed to lending a hand to help you overcome these difficulties. Below is a list of some of the best keyword analysis pro tips, so that you can implement a better keyword strategy for your company's advertising campaigns.