5 Tips on Becoming a Social Media Influencer

5 Tips on Becoming a Social Media Influencer

By Alexis Short,July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.

Are Social Media Influencers Worth the Price for Marketers?

Are Social Media Influencers Worth the Price for Marketers?

By Alexa Matia,March 7, 2017

People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.

4 Easy Ways to Find Instagram Influencers

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz,December 8, 2016

Instagram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

4 Grammar Crimes You Need to Stop Committing Immediately

4 Grammar Crimes You Need to Stop Committing Immediately

By Melissa Duko,December 11, 2015

Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.

We grew up watching hip educational videos like Schoolhouse Rock’s Conjunction Junction. And yet, the internet is rife with grammar mistakes. Tweets with misspelled words, blog posts with dangling modifiers, Facebook posts with wrong homophones -- oh the horror!

Often grammar nerds hear, “So what’s the big deal? It’s just a comma.”