Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.
Dark Side of Automation: What You Need to Know About Instagram Bots
In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time?
Are Social Media Influencers Worth the Price for Marketers?
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
4 Easy Ways to Find Instagram Influencers
Instagram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.
8 Quick and Easy Social Media Ideas for Small Business Saturday
Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”
As a small business owner, your goal is to get as many customers into your brick-and-mortar store as possible. So, how do you accomplish this?
4 Grammar Crimes You Need to Stop Committing Immediately
Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.
We grew up watching hip educational videos like Schoolhouse Rock’s Conjunction Junction. And yet, the internet is rife with grammar mistakes. Tweets with misspelled words, blog posts with dangling modifiers, Facebook posts with wrong homophones -- oh the horror!
Often grammar nerds hear, “So what’s the big deal? It’s just a comma.”