eZanga Blog

How to Fight Ad Fraud in a Pay Per Click (PPC) Campaign

How to Fight Ad Fraud in a Pay Per Click (PPC) Campaign

By eZanga PR Team, July 13, 2020

Everything You Need to Know to Stop Advertising Fraud

Everything You Need to Know to Stop Advertising Fraud

By eZanga PR Team, June 17, 2020

You might work hard to optimize your ad campaigns, but if you’re not careful about preventing advertising fraud then you’ll find that you could be losing more money than you’re making. In fact, reports show that losses from digital ad fraudare exceeding 42 billion a year.

Microsoft Advertising and PPC Ads

Microsoft Advertising and PPC Ads

By Ravi Das, May 15, 2020

Introduction

The Role of Color in Branding

The Role of Color in Branding

By Beth Kahn, May 01, 2020

Use Color Psychology to Make Everyone Love You-Updated Whether you realize it or not, colors have a lot of power. Everyone has a favorite color, but certain colors elicit similar responses in us all. Across the globe, different cultures associate specific colors with death, luck, or innocence....

Artificial Intelligence and Chatbots

Artificial Intelligence and Chatbots

By eZanga PR Team, April 30, 2020

Introduction

How to Market Your Business in The COVID 19

How to Market Your Business in The COVID 19

By Ravi Das, April 24, 2020

Introduction As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.

Internet Traffic 101: What Marketers Need to Know

Internet Traffic 101: What Marketers Need to Know

By eZanga PR Team, April 23, 2020

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By eZanga PR Team, April 22, 2020

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t...

7 Shrewd Marketing Moves from ‘Star Wars: The Mandalorian’

7 Shrewd Marketing Moves from ‘Star Wars: The Mandalorian’

By Jessica Larson, April 17, 2020

Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound...

What are the major challenges in detecting Ad Fraud?

What are the major challenges in detecting Ad Fraud?

By Beth Kahn, April 10, 2020

When it comes to e-commerce, a strong advertising strategy can help a business catapult to success. The average small online business spends between $9,000-$10,000 monthly on its online advertising. And those numbers are continuing to grow every year.