eZanga Blog

Mitigating Fraud in Your Affiliate Network

Mitigating Fraud in Your Affiliate Network

By Beth Kahn, March 31, 2020

When done correctly, affiliate marketing can be a huge revenue booster for any business. In 2017, companies across the world spent $12 billion on this marketing avenue; Business Insider has projected that the market will continue to grow at a rapid pace of 10% every year through at least 2021....

Ad Fraud Has Killed Your Campaign ROI

Ad Fraud Has Killed Your Campaign ROI

By Beth Kahn, March 27, 2020

Ad fraud has inflicted ad campaigns for years. Unfortunately, the problem seems to be growing exponentially and shows no sign of slowing down. Ad fraud is difficult to combat, but it is absolutely necessary for businesses to do so because it destroys campaign ROI and wastes precious resources.

How do PPC Fraudsters Make money?

How do PPC Fraudsters Make money?

By Beth Kahn, March 23, 2020

Pay-per-click (PPC) advertising has become one of the most common types of advertising, but with that, problems have arisen. Ad fraud is one of the biggest problems associated with PPC advertising, so anybody who uses it as part of their marketing plan should understand how PPC fraud works....

The Seven Important KPIs for Your PPC Campaign

The Seven Important KPIs for Your PPC Campaign

By Beth Kahn, March 06, 2020

Key performance indicators, often shortened to KPIs, are commonly used as easily measurable metrics that demonstrate how well something is working. Conversely, they're often the easiest way to tell if something isn't as effective as you'd like.

The Importance of PPC Marketing

The Importance of PPC Marketing

By Beth Kahn, February 21, 2020

When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to...

The Importance of Marketing Yourself as a Job Seeker

The Importance of Marketing Yourself as a Job Seeker

By Aditya Sharma, February 20, 2020

The Importance of Marketing Yourself as a Job Seeker Expand your horizons! In today’s digital world, formatting the perfect resume might not always be enough to land you your dream job. Social media can play a vital role in helping you land the perfect job. It can also become your Achilles...

3 Ways to Nurture the Branches of Your PPC Tree

3 Ways to Nurture the Branches of Your PPC Tree

By eZanga PR Team, March 28, 2019

With so many different search engines and social media platforms available for digital advertising, it can be overwhelming when trying to devise a solid pay per click game plan.

Marketing Tips to Propel Your SEO in 2019

Marketing Tips to Propel Your SEO in 2019

By eZanga PR Team, March 26, 2019

As a business owner, you always want to make your business grow. You make efforts, but you don’t get what you expected. Have ever you imagined why this happens with you and your business?

Affiliates: The Legal Issues You Should Look Out For

Affiliates: The Legal Issues You Should Look Out For

By eZanga PR Team, February 12, 2019

Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it,...

How to Attract More Traffic to Your Blog

How to Attract More Traffic to Your Blog

By eZanga PR Team, January 09, 2019

A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.