eZanga Blog

The 5 Important KPIs for Your PPC Campaign

The 5 Important KPIs for Your PPC Campaign

By eZanga PR Team, August 22, 2018

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.

3 Benefits of Hiring a PPC Agency With CRO Expertise

3 Benefits of Hiring a PPC Agency With CRO Expertise

By eZanga PR Team, August 15, 2018

Digital brands looking for help with paid search marketing have several PPC agency options to choose from. Some agencies will solely manage a brand’s AdWords account. Others will design landing pages. And there are even agencies that will handle social media and omnichannel marketing strategies.

5 Tips on Becoming a Social Media Influencer

5 Tips on Becoming a Social Media Influencer

By eZanga PR Team, July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their...

A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By eZanga PR Team, June 20, 2018

“So, what do you do?" It’s a common question people ask each other every day. And the responses vary: “I’m a banker," “I’m a doctor," “I’m Drake." Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably,...

Circle of Life: The Online Advertising Ecosystem [Infographic]

Circle of Life: The Online Advertising Ecosystem [Infographic]

By eZanga PR Team, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

What Is Demographic Targeting and Why You Need It

What Is Demographic Targeting and Why You Need It

By eZanga PR Team, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on...

The Communication Process: Getting Your Messages Heard

The Communication Process: Getting Your Messages Heard

By eZanga PR Team, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

Rise of the Mega Menu: 10 Well-Designed Examples

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin, October 12, 2017

Ah web design, you silly, fickle beast.

What Makes Entertainment Marketing So Special?

What Makes Entertainment Marketing So Special?

By eZanga PR Team, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid...

The Importance of a Local SEO Strategy

The Importance of a Local SEO Strategy

By eZanga PR Team, August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the...