The Importance of PPC Marketing

The Importance of PPC Marketing

By Beth Kahn,February 21, 2020

When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud

MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?

MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?

By Rich Kahn,May 19, 2016

You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.

Do I have your attention now? Good.

Good Bots, Bad Bots, and What You Need to Know

Good Bots, Bad Bots, and What You Need to Know

By Rich Kahn,May 5, 2016

In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.

Fighting Ad Injection: What You Need to Know

Fighting Ad Injection: What You Need to Know

By Rich Kahn,April 25, 2016

Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers pause.

Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are so stealthy, many times advertisers don’t even know until it’s too late, especially if they’re using programmatic advertising.

Programmatic Advertising: Why We've Lost That Loving Feeling

Programmatic Advertising: Why We've Lost That Loving Feeling

By Rich Kahn,April 20, 2016

Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.

See, as a marketer, we used to love it. It helped us do our jobs faster and allowed us to guarantee ad placement on publisher websites. We were granted unprecedented access to moment-to-moment interactions to stay on top of the industry. Programmatic advertising gave us superhuman strength and made our jobs much easier. We were in love.