PPC ad fraud can eat into your budget and stop your ad campaigns in their tracks. Learn about some common PPC fraud scams, and how you can detect and fight them.
How to Fight Ad Fraud in a Pay Per Click (PPC) Campaign
Launching a pay per click (PPC) campaign is a smart marketing strategy, but are you protected from ad fraud? Here is exactly what you need to know.
What are the major challenges in detecting Ad Fraud?
When it comes to e-commerce, a strong advertising strategy can help a business catapult to success. The average small online business spends between $9,000-$10,000 monthly on its online advertising. And those numbers are continuing to grow every year.
The Importance of PPC Marketing
When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud
3 Ways to Nurture the Branches of Your PPC Tree
With so many different search engines and social media platforms available for digital advertising, it can be overwhelming when trying to devise a solid pay per click game plan.
Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?
You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.
Do I have your attention now? Good.
Good Bots, Bad Bots, and What You Need to Know
In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.
Fighting Ad Injection: What You Need to Know
Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers pause.
Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are so stealthy, many times advertisers don’t even know until it’s too late, especially if they’re using programmatic advertising.
Programmatic Advertising: Why We've Lost That Loving Feeling
Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.
See, as a marketer, we used to love it. It helped us do our jobs faster and allowed us to guarantee ad placement on publisher websites. We were granted unprecedented access to moment-to-moment interactions to stay on top of the industry. Programmatic advertising gave us superhuman strength and made our jobs much easier. We were in love.