Microsoft Advertising and PPC Ads

Microsoft Advertising and PPC Ads

By Ravi Das,May 15, 2020

True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.

But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.

The Importance of PPC Marketing

The Importance of PPC Marketing

By Beth Kahn,February 21, 2020

When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud

A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By eZanga PR Team,June 20, 2018

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”

4 KPIs for Measuring Display Campaign Success

4 KPIs for Measuring Display Campaign Success

By eZanga PR Team,May 9, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.Marketers use key performance indicators (KPIs) to gauge whether or not a particular advertising campaign performs well. Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction.

PPC 101: A Crash Course in Pay Per Click Advertising

PPC 101: A Crash Course in Pay Per Click Advertising

By eZanga PR Team,June 28, 2016

What? What is… what is this thing? PPC?

We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of a refresher or overview.

Well GOOD NEWS EVERYONE. We’re going to give you a little crash course in PPC. Welcome to PPC 101.

Programmatic Advertising: Why We've Lost That Loving Feeling

Programmatic Advertising: Why We've Lost That Loving Feeling

By Rich Kahn,April 20, 2016

Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.

See, as a marketer, we used to love it. It helped us do our jobs faster and allowed us to guarantee ad placement on publisher websites. We were granted unprecedented access to moment-to-moment interactions to stay on top of the industry. Programmatic advertising gave us superhuman strength and made our jobs much easier. We were in love.

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

By eZanga PR Team,August 26, 2015

We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.

But it takes time to research and understand other methods of online advertising. And the majority of marketers simply don’t have the time.

Lucky for you, I did have some time. So I did it for you. Here’s a quick run down of the pros and cons of pay per click, cost per action, pay per call, and cost per mille advertising.

8 Keyword Optimization Tips for More Perfect PPC Campaigns

8 Keyword Optimization Tips for More Perfect PPC Campaigns

By eZanga PR Team,May 7, 2015

Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest.

For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with keywords and making sure they align. Both with your actual website, and with what people are searching for.

By choosing the right mix of keywords and phrases, the payoff is huge! Here are 8 tips to make your keywords just a little more perfect for your campaign!