The Importance of Marketing Yourself as a Job Seeker
Expand your horizons!
In today’s digital world, formatting the perfect resume might not always be enough to land you your dream job. Social media can play a vital role in helping you land the perfect job. It can also become your Achilles heel if you don’t play your cards right.
Unless you have been actively avoiding it, you have an online footprint. That is just the reality. Now, it is up to you to optimize this content and present the picture-perfect version of yourself to your potential employers.
Whether you like it or not, studies show that almost 77% of the recruiters do a basic form of research on Google or other platforms for the applicants they are about to hire. So, if you have a Facebook account with a video of you chugging a beer from your frat boy days, you probably want to change your privacy settings.
Once you have passed the screening and got your foot in the door, how you fit into the environment will be a major factor in deciding whether you get the job or not. Social media and a positive online presence can help you project a likable personality.
Recruiters will find you online
You must have done it yourself at some point in time - Googled yourself to see what comes up! It is not hard to find someone across countless social media platforms today. It’s more or less the job of recruiters to do a basic background check of their candidates.
So, it’s about time that you learn how to manage what information is found about you online. You do not want anything out there which could prove to be a liability.
Another major social media tool today in the recruitment world is LinkedIn. It is a cheap and fast way of getting a stack of resumes and building an online network. Having a positive and consistent presence on various social media sites, primarily formal sites like LinkedIn and Twitter makes it easier for recruiters to find talent.
Stop using outdated methods to find a job
If your method of searching for jobs is to blast out your resume on online job boards, you are hardly going to get any interview calls. Companies have become more sophisticated and diligent in looking for the right people for their personnel. That means you will also have to upgrade your methods and practices.
You must have heard from your parents about a time where they would walk into any number of companies to ask for a job opportunity. While today everything has become digitized, a personal touch is still appreciated.
A recruiting manager wades through a hundred generic resumes every day. And if you just put your resume on blast without researching the company, you might even get blacklisted. Instead, build your network on various social media sites, such as LinkedIn, Twitter, and Facebook and see the job offers to pour in.
Other than that, your social media can also reflect all of the positions you’ve held and your qualifications so it’s easier for recruiters to make their decision.
Creating an online presence
The first step would be to set-up accounts on various social networking sites that will be beneficial in showcasing your past experiences and skills. Some of the most popular social media sites that come to mind are Facebook or Twitter. While these can be valuable, blogs and professional websites, such as LinkedIn are where employers would look you up and expect a description of your abilities.
Use your profile on social networking sites to describe yourself and highlight your qualifications and education. Talk about your career objectives, your current position, etc.
A very effective way to display your talent online is by creating a blog. You can use sites such as WordPress or Blogger for this purpose. Most importantly, do not forget to include a “Contact Me” section with your name, e-mail address, phone number, and other professional social media accounts that you would want your recruiter to visit.
It is very impressive when you can simply share the link to your online portfolio with your recruiters when they ask for a sample of your work.
How to effectively use social networking while searching for a job
Now that you have set- up your social media accounts, the next step is to manage these. The motive of your online presence is to interact with different groups of professionals. You have to engage and communicate with people in your field of interest.
You could “like” the pages of the communities you want to be a part of on Facebook or follow their Twitter and LinkedIn accounts. In this way, you could stay updated with whatever is going on in the company.
Social media is also being actively used by a lot of service-based organizations to interact with their consumers. You must take advantage of this. Tweet at them, post on their walls, like their updates, subscribe to their pages. And if you apply to the company, you will have a plethora of valid things to talk about with them.
Networking through LinkedIn is a great way of finding jobs and building a community as professionals often post updates and job opportunities for groups.
How to protect your online presence
You could lose many opportunities if your social media has inappropriate posts. Employers will
background check you, which may include going through your social media profiles. You might think it unfair, but your online presence is being used to judge your character.
Imagine you bad mouthed your boss on Twitter or maybe you posted how much of a bore your job is on Facebook. Now, a potential employer sees these posts. They will assume that you might continue this behavior once they hire you. No company wants to tarnish their online image; hence they will look past you even if you are qualified for the job.
Check your social media to see how it will appear to a third party. If you find things that you think you would rather not have an employer know of, make the necessary changes.
The key to protecting your online presence is to understand how to optimize the privacy settings of each social media platform. Learn how to protect your data from anyone outside your immediate friend circle and you’d have done enough safety checks to make your online presence controversy-free.